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Tata Motors Targets Europeans, Rabbits with Pixel City Car Concept

Tata Motors Targets Europeans, Rabbits with Pixel City Car Concept: "



Tata Motors is a company of contrasts: The Indian behemoth manufactures the ultra-cheap, ultra-primitive Nano, yet also purchased (with a heavy dash of irony) British marques Jaguar and Land Rover in 2008. Seemingly combining the size of the Nano with
the state-of-the-art technology available in the two luxury brands, the company has unveiled the compact Pixel concept at the Geneva auto show.


The Pixel is a three-door city car that pays rabbits—and perhaps certain fruit-eating bats—the vehicular homage their species has been clamoring for. Glass dominates, with a tall windshield that extends into the roof, a large tailgate window, and doors that swing up to reveal large apertures. We see obvious similarities to the Scion iQ and the Kia Pop concept. Tata pegs overall length at “just over” 118 inches, which is about a foot longer than a Smart Fortwo.


Unlike the two-seat Smart, the Pixel boldly claims to seat four adults comfortably. The scissor doors rotate upwards to make for easier entry and exit in tight parking spaces—just watch out in low garages. Drivers use a My Tata Connect smartphone app to control the car’s HVAC system, access vehicle information, or play music.








Based as it is on the Nano’s platform, the Pixel’s engine resides at the rear. It’s a 1.2-liter, three-cylinder turbo-diesel with engine stop/start technology, and fuel economy will reportedly reach 69 mpg on Europe’s optimistic combined cycle. Tata also says the rear differential, called the Zero Turn Infinitely Variable Transmission, can drive each of the rear wheels in opposite directions to shrink the car’s turning radius, but the company doesn’t detail which method it uses to accomplish this feat.


If the Pixel reaches production, don’t expect to see it—or anything resembling it—on the roads for several years.









Related posts:
  1. Lotus City Car Concept – Auto Shows
  2. Tata Nano EV Concept – Auto Shows
  3. 2011 Tata Nano Europa – Auto Shows
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